Royals and Branding: How Meghan Markle’s Business Ventures Compare to Other Royal Entrepreneurs.
Meghan Markle’s latest business move with As Ever places her among a growing number of royals who have turned their personal brand into thriving enterprises.
From wellness and fashion to philanthropy-driven commerce, modern royals are leveraging their influence in new ways. But how does Meghan’s approach compare to other royal entrepreneurs?
While royals like Princess Marie-Chantal of Greece and Princess Olympia have focused on high-end fashion—Marie-Chantal’s eponymous children’s clothing line caters to luxury buyers—Meghan’s As Ever takes a more personal and lifestyle-driven route.
Much like her previous blog, The Tig, her brand reflects her values: simplicity, sustainability, and holistic well-being.
Other royals, like Prince Charles (now King Charles III), have built brands with a strong charitable focus. His Duchy Originals organic food line reinvests profits into environmental initiatives.
Meghan has a history of supporting social causes, and As Ever is expected to integrate her advocacy for ethical sourcing and conscious consumerism, much like Charles’s approach.
Unlike Kate Middleton, who subtly influences fashion through her wardrobe choices, Meghan is actively shaping a business empire. Her approach is more aligned with Sarah Ferguson, who has authored books and launched wellness ventures.
While some royals embrace tradition, Meghan is redefining what it means to be a royal entrepreneur—merging authenticity with global appeal. Whether As Ever becomes a household name or a niche brand, one thing is certain.