Emma Watson is a champion of the Green Carpet Challenge, promoting eco-friendly fashion on red carpets by wearing ethical brands like Stella McCartney and sustainable couture.
She encourages a circular fashion mindset—re-wearing outfits, choosing secondhand clothing, and supporting slow fashion instead of fast trends.
Through her fashion choices, she inspires millions to embrace ethically made, cruelty-free, and eco-conscious clothing without compromising style.
Emma collaborated with Good On You, an app that rates fashion brands on sustainability, empowering consumers to shop responsibly.
She advocates for brands that pay fair wages, use sustainable fabrics, and avoid exploitative labor, setting a new standard for ethical consumerism.
Her “30 Wears Challenge” pushes people to rethink disposable fashion by choosing quality over quantity—wearing each item at least 30 times.
From wearing a Calvin Klein dress made of recycled plastic bottles to showcasing artisans’ work, she highlights the stories behind the clothes.
Emma is proving that luxury and sustainability can coexist, working with ethical designers to redefine high fashion in a planet-friendly way.
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