From Duchess to Entrepreneur: Meghan Markle’s Journey into the Lifestyle Industry.
Meghan Markle’s transformation from actress to duchess was captivating, but her latest role as an entrepreneur might be her most defining yet. With the launch of her rebranded lifestyle brand, As Ever.
Meghan’s first foray into the lifestyle space began with The Tig, a now-defunct blog where she shared her love for food, travel, and wellness.
Fast forward to today, and she’s rekindling that spirit with As Ever, a brand that embraces mindful living, home essentials, and curated experiences. This evolution signals a departure from royal duties and a move toward building a personal empire on her own terms.
Unlike traditional celebrity brands, As Ever is built on Meghan’s real-life experiences. From gardening to cooking, her brand reflects her interests rather than just another commercial venture.
With carefully chosen products and collaborations, Meghan is positioning herself alongside wellness icons like Gwyneth Paltrow and Martha Stewart—but with her signature modern, inclusive approach.
Beyond aesthetics, As Ever is expected to incorporate Meghan’s long-standing advocacy for mental wellness, sustainability, and empowerment.
By integrating these values into her brand, she’s creating more than just a product line—she’s crafting a movement that resonates with conscious consumers.
From Hollywood to Buckingham Palace and now the entrepreneurial world, Meghan Markle’s journey continues to evolve. Whether As Ever becomes a global success remains to be seen, but one thing is clear—she’s determined to make her mark on the lifestyle industry.