From Gym to Streetwear: How Kim Kardashian’s Skims Is Expanding Into Activewear.

Kim Kardashian’s Skims has redefined shapewear, but now the brand is making a bold move into the activewear and sportswear space.

With its recent partnership with Nike, Skims is proving that compression fabrics and body-contouring designs aren’t just for undergarments—they belong in the gym, on the streets, and everywhere in between.

Unlike traditional activewear, Skims’ approach to fitness fashion blends high-performance support with the sculpting technology the brand is known for.

Expect seamless leggings, ultra-soft bodysuits, and breathable materials that mold to the body while allowing for full movement—perfect for both intense workouts and all-day wear.

The line between gym wear and streetwear has blurred, and Skims is capitalizing on this trend. Whether paired with sneakers for a workout or layered under an oversized blazer for a chic, off-duty look, Skims’ activewear is designed for versatility.

With Nike on board, Skims gains access to cutting-edge sportswear innovation, while Nike benefits from Skims’ mastery of flattering, body-conscious design.

This collaboration isn’t just about selling workout clothes—it’s about setting a new standard for functional yet stylish activewear.

From the gym to brunch, from pilates to the pavement, Skims Active is poised to redefine what modern, inclusive activewear looks like—and Kim Kardashian is once again at the forefront of a fashion revolution.

Liked What You Say? View More