Customer Demand – Many Maserati buyers still prefer the sound, power, and experience of internal combustion engines (ICE) over EVs.
Performance Concerns – EVs are heavier due to batteries, impacting handling and agility—key elements of Maserati’s driving experience.
Brand Heritage – Maserati’s identity is deeply tied to high-performance gas engines, making a full EV transition a risk.
Charging Infrastructure Issues – Many luxury car owners lack access to fast and convenient EV charging, limiting mass adoption.
Hybrid as a Bridge – Maserati is investing in hybrid models, balancing electrification with traditional engine power.
Cost vs. Profitability – Developing high-performance EVs is expensive, and ICE vehicles remain more profitable for now.
Emotional Appeal – The roar of a Maserati engine and its driving dynamics create an emotional connection that EVs struggle to replicate.
Competitive Landscape – With rivals like Ferrari and Lamborghini focusing on hybrids, Maserati is taking a similar approach to stay competitive.
STAY TURNED FOR DEVELOPMENT