How ‘Hot Ones’ Became a Spicy Food Empire, One Wing (and Now Sub) at a Time.

What started as a YouTube interview series where celebrities sweat through progressively spicier wings has now evolved into a full-blown spicy food empire.

Hot Ones, hosted by Sean Evans, has expanded far beyond viral interviews—spawning its own line of hot sauces, collaborations with fast-food giants, and now, an unexpected partnership with Firehouse Subs.

When Hot Ones launched in 2015, no one expected it to reshape the spicy food industry. The show’s clever format—grilling celebrities with tough questions as they struggle through increasingly fiery wings—quickly built a cult following.

Capitalizing on its popularity, Hot Ones introduced its own line of hot sauces, including the infamous "The Last Dab", a sauce so spicy that even seasoned heat lovers approach it with caution.

The sauce line became a best-seller, proving that Hot Ones wasn’t just about entertainment—it was influencing how people experience spicy food.

After conquering the hot sauce world, Hot Ones moved into fast food. Their limited-time partnerships with Shake Shack, Pringles, and now Firehouse Subs have taken their signature heat to mainstream menus.

Firehouse Subs’ "Hot Ones" Spicy Sandwich lineup even features the new Last Dab Dill Pickles, marking a bold move into the world of fiery subs.

With Hot Ones continuing to expand, could we see a full-scale spicy fast-food chain in the future? One thing is certain: Hot Ones isn’t just a show anymore—it’s a brand that’s redefining how we eat (and endure) spicy food, one bite at a time.

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