Slower EV Adoption – Luxury car buyers are hesitant to fully embrace electric vehicles, preferring hybrids or traditional gas engines.
Performance Trade-Offs – EVs add weight due to heavy batteries, impacting agility, acceleration, and overall driving dynamics.
Emotional Connection – The sound and feel of a high-performance combustion engine remain a key selling point for Maserati enthusiasts.
Charging Infrastructure Gaps – Inconsistent fast-charging networks make EV ownership less convenient for high-end consumers.
Hybrid as a Middle Ground – Maserati is shifting focus toward plug-in hybrids to combine performance with some level of electrification.
Cost of EV Development – High research and production costs make luxury EVs less profitable compared to established gas-powered models.
Competitive Pressure – Ferrari and Lamborghini are prioritizing hybrid powertrains, influencing Maserati’s strategy.
Future-Proofing the Brand – By balancing gas, hybrid, and electric models, Maserati ensures it meets customer demand without fully committing to one path.
STAY TURNED FOR DEVELOPMENT