Maserati’s Electrification Journey: What’s Next After the Canceled Sports Car?

Focus on Hybrids – Maserati is shifting toward plug-in hybrid models as a bridge between gas and full electric vehicles.

Postponed, Not Abandoned – While the electric sports car is canceled, Maserati still plans to introduce EVs in the future.

Grecale Folgore Still Moving Forward – The electric version of Maserati’s Grecale SUV remains on track, showing the brand’s ongoing EV commitment.

Customer Demand Dictates Strategy – With many buyers still preferring gas or hybrid options, Maserati is adapting its approach accordingly.

Hybrid as a Middle Ground – Maserati is shifting focus toward plug-in hybrids to combine performance with some level of electrification.

Regulatory Considerations – Maserati will likely time its EV push based on evolving global emissions laws.

Competitive Pressure – Ferrari and Lamborghini are prioritizing hybrid powertrains, influencing Maserati’s strategy.

Financial Strategy Shift – Stellantis, Maserati’s parent company, is prioritizing profitability over aggressive EV expansion.

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