Meghan Markle’s As Ever: What to Expect from Her New Lifestyle.
Meghan Markle, the Duchess of Sussex, has unveiled her rebranded lifestyle venture, As Ever, transitioning from the previous name, American Riviera Orchard.
This evolution reflects her desire to encompass a broader spectrum of her passions, including cooking, crafting, and gardening, without being geographically confined to Santa Barbara.
The official launch of As Ever is slated for March 4, 2025, coinciding with the premiere of Meghan's Netflix series, With Love, Meghan.
This eight-episode series will feature Meghan collaborating with celebrity guests, delving into her creative endeavors, and sharing her enthusiasm for gardening and hospitality.
Notably, Netflix has partnered with As Ever, and products from the brand will be available at Netflix House pop-up stores in prominent malls.
In the lead-up to the launch, Meghan has been dropping subtle hints about As Ever through her personal Instagram account. On February 18, she introduced the brand's Instagram handle, @aseverofficial, with a post showcasing her drizzling honey over a croissant.
A day prior, she shared a video discussing the rebranding and her vision for As Ever, emphasizing her commitment to sharing the joys of everyday life.
As Ever aims to offer a curated selection of products that Meghan personally uses in her home, spanning categories such as food, gardening, and entertaining.