Initial EV Ambitions – Maserati previously committed to an all-electric lineup by 2030, introducing models like the GranTurismo Folgore.
Recent Strategy Shift – The brand is now reconsidering its timeline for EV adoption due to evolving market conditions.
Hybrid as a Middle Ground – Maserati may prioritize plug-in hybrid models to offer electrification without sacrificing performance.
Consumer Demand Uncertainty – Luxury car buyers remain divided on EVs, with many still preferring high-performance internal combustion engines (ICE).
Technology Gaps – Advances in battery efficiency, weight reduction, and charging infrastructure will determine Maserati’s EV future.
Brand Identity Concerns – Maserati is known for its powerful engines and driving experience, making a full EV shift a potential risk.
Potential Delays – The brand may push back its all-electric goal, allowing time for better EV technology to develop.
A Dual-Strategy Future? – Maserati could maintain a mix of ICE, hybrid, and EV models to cater to different luxury buyer preferences.
STAY TURNED FOR DEVELOPMENT