Slower EV Market Growth – Maserati may have overestimated the demand for luxury EVs, leading to a strategic pause.
Performance Limitations – EVs are heavier due to battery packs, which can impact handling and driving dynamics, key elements of Maserati’s appeal.
Charging Infrastructure Challenges – Many luxury buyers still face issues with EV charging accessibility, limiting enthusiasm for electric sports cars.
High Development Costs – Building high-performance EVs requires significant investment in battery technology, which may not be financially viable yet.
Customer Preferences – Maserati’s core audience still favors the sound and feel of internal combustion engines, making a full shift to EVs risky.
Competition from Rivals – Ferrari, Lamborghini, and Porsche are also exploring hybrid solutions rather than going fully electric, influencing Maserati’s decision.
Market Testing with Hybrids – Maserati may prioritize plug-in hybrid models to gauge customer interest before committing fully to EVs.
Brand Identity Concerns – Maserati’s heritage is deeply tied to roaring engines and high-performance driving, making an all-EV transition a tough sell.
STAY TURNED FOR DEVELOPMENT